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Phase 1

Website Design, Build-Out & Development

Custom-crafted in an industrial theme with vivid color and fluid movements for a fresh and relevant feel, your new website will position you as an authority in your industry. Developed on the WordPress® platform, it will respond beautifully across desktops, mobile devices and browsers, and will be search engine friendly
. . . no matter which package you choose.
ABOUT WORDPRESS®

What is WordPress? In a nutshell, WordPress works as the engine under your website’s hood. It's an online, open-source website platform and the most powerful content management system (CMS) in existence today. It's such a powerful and amazing system that it powers over 30% of the world's websites, including our buddy, Curry Supply.

Wondering who else has websites built on WordPress? Disney, Microsoft, The Rolling Stones, Mercedes-Benz, Sony Music, The New York Times, and the White House - just to name a few. Know that you'll be in the best of company.

PAGES / CATEGORIES / PRODUCTS

Starting with your Main Pages, your current website has five (5): Home, About, Products, Photo Gallery, Contact.

I recommend that we add 5 more (at a minimum): Industries, Services, FAQs, Request for Quote, Testimonials.

Moving onto Categories > Subcategories. We tentatively have eight (8) categories and ten (10) subcategories:

Cylinders > Air / Hydraulic
Filters > Elements / Assemblies / Carts / Accessories
Hydraulic Power Units > Standard / Custom
Hoses & Fittings > Hydraulic / Industrial
Motors
Pumps
Valves
Misc.

Products can be organized and displayed in two main ways: with limited information (general series descriptions, model ranges, etc.), or with detailed information (features, specs, prices, model numbers, weights, etc.).
ECOMMERCE

Although we're not planning to implement eCommerce functionality at this time, we can do the initial legwork to get your site prepped for it in the future. With Package #2, we'll structure products to be easily upgradeable. Or, with Package #3 we can implement eCommerce with limited features. Categories and products can be browsed like a catalog, products will have their own individual product pages, etc., but no order processing or payment processing will take place.

COPY / CONTENT PREPARATION

All copy (text) provided by you will be proofread, edited, and optimized for both humans and search engines. Lean on my expertise to help craft compelling content that makes your site a cinch to explore.

APPLICATION INTEGRATION

Powerful applications will be built into your new site to enhance functionality. Included are: deep site search (users can search the site for brand names, product numbers, etc.), responsive photo galleries (let's really showcase all of your custom work and largest projects), and constantly accessible call and e-mail prompts (let's make it easy for users to reach out).

GOOGLE reCAPTCHA®

reCAPTCHA is service from Google that helps protect websites from spam and abuse. A “CAPTCHA” is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out. Your site will utilize this service for additional safety and security.

ANTI-VIRUS & ANTI-SPAM PROTECTION

Your new website will be built from the ground up with security in mind. With higher packages, additional time will be spent on extra security hardening and protective measures.

SSL & DEDICATED IP ADDRESS

SSL certificates create an encrypted connection and establish trust. One of the most important components of online business is creating a trusted environment where potential customers feel confident. SSLs create a foundation of trust by establishing a secure connection between your website and the server it's hosted on. To assure visitors their connection is secure, browsers provide special visual cues such as a green padlock or branded URL bar.

A Dedicated IP address is an IP address that only gets assigned to one website in the entire world. Think of an IP address in the same way you would a physical address. It's your website's physical address on the internet and a Dedicated IP is the difference between simply just renting a room in an apartment building and owning your own home. It creates an additional layer of trust, security, and professionalism.

Note that a Dedicated IP Address is a requirement if you have an SSL.

SECURITY TRUST BADGE

A seal granted by SSL Certificate Authorities (CAs) to enterprises for display on their websites in order to build or improve customer trust. It's a visual sign which helps enterprises announce to the world that their business is a legitimate and a secure one.

Phase 1

Website Design, Build-Out & Development

Custom-crafted in an industrial theme with vivid color and fluid movements for a fresh and relevant feel, your new website will position you as an authority in your industry. Developed on the WordPress® platform, it will respond beautifully across desktops, mobile devices and browsers, and will be search engine friendly - no matter which package you choose.
ABOUT WORDPRESS®

What is WordPress? In a nutshell, WordPress works as the engine under your website’s hood. It's an online, open-source website platform and the most powerful content management system (CMS) in existence today. It's such a powerful and amazing system that it powers over 30% of the world's websites, including our buddy, Curry Supply.

Wondering who else has websites built on WordPress? Disney, Microsoft, The Rolling Stones, Mercedes-Benz, Sony Music, The New York Times, and the White House - just to name a few. Know that you'll be in the best of company.

PAGES / CATEGORIES / PRODUCTS

Starting with your Main Pages, your current website has five (5): Home, About, Products, Photo Gallery, Contact. I recommend that we add 5 more (at a minimum): Industries, Services, FAQs, Request for Quote, and Testimonials.

Moving onto Categories > Subcategories. We tentatively have eight (8) categories and ten (10) subcategories: Cylinders > Air / Hydraulic, Filters > Elements / Assemblies / Carts / Accessories, Hydraulic Power Units > Standard / Custom, Hoses & Fittings > Hydraulic / Industrial, Motors, Pumps, Valves, Misc.

Products can be organized and displayed in two main ways: with limited information (series/model ranges), or with detailed information (specs, prices, model numbers, weights, etc.).
ECOMMERCE

Although we're not planning to implement eCommerce functionality at this time, we can do the initial legwork to get your site prepped for it in the future. With Package #2, we'll structure products to be easily upgradeable. Or, with Package #3 we can implement eCommerce with limited features. Categories and products can be browsed like a catalog, products will have their own individual product pages, etc., but no order processing or payment processing will take place.

COPY / CONTENT PREPARATION

All copy (text) provided by you will be proofread, edited, and optimized for both humans and search engines. Lean on my expertise to help craft compelling content that makes your site a cinch to explore.

APPLICATION INTEGRATION

Powerful applications will be built into your new site to enhance functionality. Included are: deep site search (users can search the site for brand names, product numbers, etc.), responsive photo galleries (let's really showcase all of your custom work and largest projects), and constantly accessible call and e-mail prompts (let's make it easy for users to reach out).

Google reCAPTCHA®

reCAPTCHA is service from Google that helps protect websites from spam and abuse. A “CAPTCHA” is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out. Your site will utilize this service for additional safety and security.

Anti-Virus & Anti-Spam Protection

Your new website will be built from the ground up with security in mind. With higher packages, additional time will be spent on extra security hardening and protective measures.

SSL & Dedicated IP Address

SSL certificates create an encrypted connection and establish trust. One of the most important components of online business is creating a trusted environment where potential customers feel confident. SSL certificates create a foundation of trust by establishing a secure connection. To assure visitors their connection is secure, browsers provide special visual cues such as a green padlock or branded URL bar.

A Dedicated IP address is an IP address that only gets assigned to one website in the entire world. Think of an IP address in the same way you would a physical address. It's your website's physical address on the internet and a Dedicated IP is the difference between simply just renting a room in an apartment building and owning your own home. It creates an additional layer of trust, security, and professionalism.

Note that a Dedicated IP Address is a requirement if you have an SSL.

Security Trust Badge

A seal granted by SSL Certificate Authorities (CAs) to enterprises for display on their websites in order to build or improve customer trust. It's a visual sign which helps enterprises announce to the world that their business is a legitimate and a secure one.

Phase 2

Search Engine Optimization (SEO)

The easier you're found online, the more money you stand to make. SEO is all about making sure you're website is being seen at the right time, in the right places, and by the right people - your ideal customers.
SITEMAPS
Sitemaps are special files created and served to search engines to direct them how to browse your website.
GOOGLE ANALYTICS®
Let's set up, configure, optimize and integrate Google Analytics® into your new website. A staple for businesses, it will allow us to track data and understand how the site is being used. Real-time traffic, most popular pages, which keywords drive the most traffic, how much time users spend on each page, and so much more will just be a report away.
GOOGLE SEARCH CONSOLE®
Search Console® tools and reports help us measure your site's search traffic and performance, fix issues, and make your site shine in Google's Search results.
INITIAL ON-PAGE SEO STRATEGY

All aspects of your site - from the copy to the code, from the images to the links - will be thoroughly optimized for the search engines.

Examples of Industry Keywords: Hydraulic Supply, Hydraulic Repair Shop, Hydraulic Cylinder Repair

Examples of Local Keywords: Hydraulic Pump Repair Pittsburgh, Hydraulic Distributor Somerset, Hydraulic Repair Westmoreland County

Examples of Near Me Keywords: Hydraulic Hoses Near Me, Hydraulic Fittings Near Me, Hydraulic Hose Repair Near Me

Examples of Brand Keywords: Kawasaki Piston Pumps, Staffa Piston Motors Pittsburgh, Continental Hydraulics Near Me

LOCAL BOOST TRIFECTA™

The ultimate trifecta for businesses with a local presence. Let's secure, set up, populate, and optimize your Google Business®, Google Places & Maps®, and local directory listings.

Phase 2

Search Engine Optimization (SEO)

The easier you're found online, the more money you stand to make. SEO is all about making sure you're website is being seen at the right time, in the right places, and by the right people - your ideal customers.
SITEMAPS
Sitemaps are special files created and served to search engines to direct them how to browse your website.
GOOGLE ANALYTICS®
Let's set up, configure, optimize and integrate Google Analytics® into your new website. A staple for businesses, it will allow us to track data and understand how the site is being used. Real-time traffic, most popular pages, which keywords drive the most traffic, how much time users spend on each page, and so much more will just be a report away.
GOOGLE SEARCH CONSOLE®
Search Console® tools and reports help us measure your site's search traffic and performance, fix issues, and make your site shine in Google's Search results.
INITIAL ON-PAGE SEO STRATEGY
All aspects of your site - from the copy to the code, from the images to the links - will be thoroughly optimized for the search engines.

Examples of Industry Keywords: Hydraulic Supply, Hydraulic Repair Shop, Hydraulic Cylinder Repair

Examples of Local Keywords: Hydraulic Pump Repair Pittsburgh, Hydraulic Distributor Somerset, Hydraulic Repair Westmoreland County

Examples of Near Me Keywords: Hydraulic Hoses Near Me, Hydraulic Fittings Near Me, Hydraulic Hose Repair Near Me

Examples of Brand Keywords: Kawasaki Piston Pumps, Staffa Piston Motors Pittsburgh, Continental Hydraulics Near Me

LOCAL BOOST TRIFECTA™

The ultimate trifecta for businesses with a local presence. Let's secure, set up, populate, and optimize your Google Business®, Google Places & Maps®, and local directory listings.

Phase 3

Post-Launch Services

Just a few additional services to sweeten the deal and round things out.
SOCIAL MEDIA OPTIMIZATION (SMO)
Your Facebook Page and LinkedIN profile will be properly configured, populated, and optimized. Includes professional branding and design to match your new site. Come up higher in search results, get in front of those who are seeking you out, and look amazing while you do it.
PRINT DESIGN

Package 2 includes a custom business card design with limitless potential: any shape or size, horizontal or vertical orientation, front only or front and back design (we can even include a mini line card on the back!). Also included will be up to 4 identical versions of the design but with different staff information on each.

Package 3 includes the business card design from above and a brand spankin' new line card design. Let's get your current line card up to date and have it match your new branding at the same time!

Actual printing costs/materials not included. A separate printing quote can be provided once quantities and card stock are chosen.

SMALL WEBSITE FOR FARM

A beautiful 2-3 page website to highlight your farm with a focus on attractive imagery and ease of contact for visitors. It will be responsive on mobile devices and will be search engine friendly.

Domain name registration and management ($25/yr) and monthly Web Hosting ($25/mo) included!

Phase 3

Post-Launch Services

Just a few additional services to sweeten the deal and round things out.
SOCIAL MEDIA OPTIMIZATION (SMO)
Your Facebook Page and LinkedIN profile will be properly configured, populated, and optimized. Includes professional branding and design to match your new site. Come up higher in search results, get in front of those who are seeking you out, and look amazing while you do it.
PRINT DESIGN

Package 2 includes a custom business card design with limitless potential: any shape or size, horizontal or vertical orientation, front only or front and back design (we can even include a mini line card on the back!). Also included will be up to 4 identical versions of the design but with different staff information on each.

Package 3 includes the business card design from above and a brand spankin' new line card design. Let's get your current line card up to date and have it match your new branding at the same time!

Actual printing costs/materials not included. A separate printing quote can be provided once quantities and card stock are chosen.

SMALL WEBSITE FOR FARM
A beautiful 2-3 page website to highlight your farm with a focus on attractive imagery and ease of contact for visitors. It will be responsive on mobile devices and will be search engine friendly.

Domain name registration and management ($25/yr) and monthly Web Hosting ($25/mo) included!

On-Going Services

Custom Retainer or A La Carte

Save an incredible amount of money while maximizing your peace of mind with a custom retainer, or just call on me when I'm needed and go the a la carte route.
WORDPRESS® CORE & PLUGIN UPDATES
WordPress, your website's engine, will require frequent updates to its core files and plugins to keep it running smoothly and securely. Each week, I'll manually update your site's platform, core files, and plugins in real-time as they are released and available.
INTEGRITY CHECKS
Each week, every section of your site will be reviewed to ensure everything is working as it should be. Never linger on with broken links, error pages, missing images, or a contact form that doesn't send messages.
SECURITY CHECKS
Each week, your website will be manually reviewed and deep-scanned to ensure there are no signs of any virus or malware infections, injections, hacks, or hijacks on your site. This also includes routine password changes for maximum security (Admin, Dashboard, FTP, cPanel, etc.)
ANTI-VIRUS & ANTI-MALWARE PROTECTION

Installation, setup, optimization and on-going management of commercial grade firewall, anti-virus and anti-malware software. You can rest easy knowing that it was professionally installed and is being actively managed for the most accurate and aggressive protection possible.

SPECIAL RETAINER BENEFIT: For complete peace of mind for a safe, secure, smooth functioning website, I promise you 100% FREE virus/malware removal and restoration in the event of a successful attack ($3,500 average value).

SSL & DEDICATED IP ADDRESS

SSL certificates create an encrypted connection and establish trust. One of the most important components of online business is creating a trusted environment where potential customers feel confident. SSLs create a foundation of trust by establishing a secure connection between your website and the server it's hosted on. To assure visitors their connection is secure, browsers provide special visual cues such as a green padlock or branded URL bar.

A Dedicated IP address is an IP address that only gets assigned to one website in the entire world. Think of an IP address in the same way you would a physical address. It's your website's physical address on the internet and a Dedicated IP is the difference between simply just renting a room in an apartment building and owning your own home. It creates an additional layer of trust, security, and professionalism.

Note that a Dedicated IP Address is a requirement if you have an SSL.

FULL WEBSITE BACKUP
Each month, I'll create a full backup of your complete website, all files on your server, all active databases, and all mail accounts. This ensures minimal down-time of your website should a disaster strike.
WEB HOSTING & E-MAIL SERVICE *

With web hosting, you essentially rent room on a server to store your site's files for viewing. You cannot have an active website without a web hosting account. This is a required on-going monthly cost for as long as you have a website or e-mail accounts.

You'll receive a true white glove experience that simply cannot be found elsewhere: 100% US-based local support (me!), a fully self-managed hosting solution, transparent servers, and one of the fastest and most reliable data centers in the world.

Included are up to ten (10) e-mail accounts with unlimited storage that run on your domain name (for example, dale@appalachianfluidpower.com). Your e-mail accounts will be custom configured to your specifications and full e-mail support is always provided.

CONTENT UPDATES
Keeping your website's content up-to-date is one of the keys to maintaining a relevant and well-ranked website. When your site becomes stale, the search engines know it - and so do your customers. Included in your custom retainer is up to 1 hour per month of site content updates. Updates may include but are not limited to: editing text/copy, adding/removing pages, categories or products, replacing/adding/removing images, etc.
HOURLY LABOR RATE
The current hourly rate is $80/hr. You pay only $70/hr for any and all labor as long as you have a custom retainer.
SOCIAL MEDIA MANAGEMENT
Professional routine management of your social media accounts on Facebook and LinkedIN. Includes up to four (4) posts per month, seasonal branding/image updates, and on-the-fly updates to company, news, event and product information.

On-Going Services

Custom Retainer or A La Carte

Save an incredible amount of money while maximizing your peace of mind with a custom retainer, or just call on me when I'm needed and go the a la carte route.
WORDPRESS® CORE & PLUGIN UPDATES
WordPress, your website's engine, will require frequent updates to its core files and plugins to keep it running smoothly and securely. Each week, I'll manually update your site's platform, core files, and plugins in real-time as they are released and available.
INTEGRITY CHECKS
Each week, every section of your site will be reviewed to ensure everything is working as it should be. Never linger on with broken links, error pages, missing images, or a contact form that doesn't send messages.
SECURITY CHECKS
Each week, your website will be manually reviewed and deep-scanned to ensure there are no signs of any virus or malware infections, injections, hacks, or hijacks on your site. This also includes routine password changes for maximum security (Admin, Dashboard, FTP, cPanel, etc.)
ANTI-VIRUS & ANTI-MALWARE PROTECTION

Installation, setup, optimization and on-going management of commercial grade firewall, anti-virus and anti-malware software. You can rest easy knowing that it was professionally installed and is being actively managed for the most accurate and aggressive protection possible.

SPECIAL RETAINER BENEFIT: For complete peace of mind for a safe, secure, smooth functioning website, I promise you 100% FREE virus/malware removal and restoration in the event of a successful attack ($3,500 average value).

SSL & DEDICATED IP ADDRESS

SSL certificates create an encrypted connection and establish trust. One of the most important components of online business is creating a trusted environment where potential customers feel confident. SSLs create a foundation of trust by establishing a secure connection between your website and the server it's hosted on. To assure visitors their connection is secure, browsers provide special visual cues such as a green padlock or branded URL bar.

A Dedicated IP address is an IP address that only gets assigned to one website in the entire world. Think of an IP address in the same way you would a physical address. It's your website's physical address on the internet and a Dedicated IP is the difference between simply just renting a room in an apartment building and owning your own home. It creates an additional layer of trust, security, and professionalism.

Note that a Dedicated IP Address is a requirement if you have an SSL.

FULL WEBSITE BACKUP
Each month, I'll create a full backup of your complete website, all files on your server, all active databases, and all mail accounts. This ensures minimal down-time of your website should a disaster strike.
WEB HOSTING & E-MAIL SERVICE *

With web hosting, you essentially rent room on a server to store your site's files for viewing. You cannot have an active website without a web hosting account. This is a required on-going monthly cost for as long as you have a website or e-mail accounts.

You'll receive a true white glove experience that simply cannot be found elsewhere: 100% US-based local support (me!), a fully self-managed hosting solution, transparent servers, and one of the fastest and most reliable data centers in the world.

Included are up to ten (10) e-mail accounts with unlimited storage that run on your domain name (for example, dale@appalachianfluidpower.com). Your e-mail accounts will be custom configured to your specifications and full e-mail support is always provided.

CONTENT UPDATES
Keeping your website's content up-to-date is one of the keys to maintaining a relevant and well-ranked website. When your site becomes stale, the search engines know it - and so do your customers. Included in your custom retainer is up to 1 hour per month of site content updates. Updates may include but are not limited to: editing text/copy, adding/removing pages, categories or products, replacing/adding/removing images, etc.
HOURLY LABOR RATE
The current hourly rate is $80/hr. You pay only $70/hr for any and all labor as long as you have a custom retainer.
SOCIAL MEDIA MANAGEMENT
Professional routine management of your social media accounts on Facebook and LinkedIN. Includes up to four (4) posts per month, seasonal branding/image updates, and on-the-fly updates to company, news, event and product information.